Control Z

For the launch of Netflix new show "Control Z" we were tasked to turn the show into a phenomenon, and the premiere needed to be a MUST watched event. To do that we needed to create a community. 

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We deployed a social media stunt where we took over some of the most popular Netflix originals shows Instagram accounts that shared the same audience with Control Z. We released multiple videos where the Control Z hacker targeted characters of other shows and invited the audience to learn more in our profile. The stunt generated 40K+ followers on a single day and led to one of the most successful trailer releases with over 5 million views in less than 24 hours.