NETFLIX
INSTAGRAM

Brand loyalty and brand love.

To work on Netflix Instagram, you need to live and breathe not only the shows but the brand itself. It's essential to understand the voice and purpose of the channel; we are here to create brand recognition and brand love, which is the ultimate currency in social media. 
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We launched both the Latam and Brasilian accounts from scratch, and we grew them to our current 16 million-plus status. 
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Our engagement rate is over 15%, we have a constant growth of 500K + followers per month.

I track and optimize the performance of our content by creating comprehensive weekly reports with action plans. 

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I've co-created editorial content with A list celebrities from all around the world. Our editorial fixtures like Japi Friday and Interview With No Filter collect an average of 2 million-plus per episode. 

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Here are some of my favorite posts: